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Reading Time: 8 mins | Publish Date: 3 Apr 2021 | Update Date: 19 Nov 2023

How to Prepare For Google Adwords Display Advertising Exam

Preparation Guide for Google Adwords Display Advertising Exam


Google has established a path for IT professionals endorse as a Data Engineer on the GCP platform. This certification program provides Google professionals a way to demonstrate their skills. The evaluation relies on a meticulous exam using industry standard methodology to conclude whether or not a aspirant meets Google’s proficiency standards.

Google first started with Google Advertising Professionals. It was modified to Google AdWords Certification in 2010 post that changes were included to the program. In 2013, the program was modified to Google AdWords Partners.

Any professional or agency can opt for Google AdWords Partners program. To be an AdWords certified professional, an individual ought to pass the Fundamentals exam and a minimum of one specialized exam Here are the exams:

  • Fundamental Exam:- This covers Google AdWords basics including management and optimization of campaigns

The following exams specialise in testing your information on making, managing, measuring, and optimizing specific advertising campaigns:

  • Search Advertising
  • Display Advertising
  • Shopping Advertising
  • Mobile Advertising
  • Video Advertising

In this guide, we will cover the Google Adwords Display Advertising Exam, Google Adwords Display Advertising Certified professionals salary and all aspects of the Google Adwords Display Advertising Certification.

Introduction to Google Adwords Display Advertising Exam

According to Google, the certification is a professional accreditation that Google gives to individuals/companies that show proficiency in AdWord.

Google Adwords Display Advertising Exam is a certification exam that is conducted by Google to validates candidate knowledge and skills of working as a Advertising Associate in the Company .

The Google Adwords Display Advertising is able to harness the power of Google’s advertising and campaign capabilities and make company to promote their Business using google ads.

Google AdWords Display Advertising exam covers the basic and advanced concepts, including best practices for creating, managing and optimizing display campaign.

After passing this exam, candidates get a certificate from Google that helps them to demonstrate their proficiency in Google Adwords Display Advertising to their clients and employers.

Topics of Google Adwords Display Advertising Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Google Adwords Display Advertising Dumps will include the following topics:

1. Overview of Google Display Network

  • Understand the value of Google Display Network (GDN)
  • GDN and YouTube on mobile devices, tablets and computers
  • Benefits for branding and direct response advertisers
  • Media purchase options for GDN
  • Display inventory and ad formats

Planning a Google Display campaign

  • How to plan a GDN campaign
  • Enhanced campaigns
  • Best practices for direct response campaigns

Creating Your Display Ads

  • Ad formats for GDN
  • Using the Display Ad Gallery
  • Best practices for display ads
  • Ad policies

2. Implementing a Display Campaign

Creating a new display campaign

  • Targeting for your new campaign
  • Keyword contextual targeting
  • Placement and topic targeting
  • Interest targeting
  • Remarketing
  • Using the Display Planner
  • Setting bidding for display campaigns

Measuring Performance

  • Understanding campaign performance
  • Running AdWords reports
  • Optimise and Refine

Introduction to optimisation and refinement

  • Advanced display optimisation techniques
  • Additional tools

Google AdWords – Display Advertising exam

  • 2-hour online exam
  • This exam covers intermediate-to-advanced best practices for advertising on Google Display Network

Who should take the Google Adwords Display Advertising Exam

Individuals should pursue the Google Adwords Display Advertising Exam if they want to demonstrate their expertise and ability to design and develop google ads campaigns. Following professional get benefited from Google Adwords Display Advertising Certification

  • Digital Marketing Professional
  • Any member of Google Partners
  • Google Ads manager

How to study the Google Adwords Display Advertising Exam

Preparation of certification exams could be covered with two resource types .The first one are the study guides, reference books and study forums that are elaborated and appropriate for building information from ground up.Apart from them video tutorials and lectures are a good option to ease the pain of through study and are relatively make the study process more interesting nonetheless these demand time and concentration from the learner. Smart candidates who wish to create a solid foundation altogether examination topics and connected technologies typically mix video lectures with study guides to reap the advantages of each but practice exams or practice exam engines is one important study tool which goes typically unnoted by most candidates. Practice exams are designed with our experts to make exam prospects test their knowledge on skills attained in course, as well as prospects become comfortable and familiar with the real exam environment Statistics have indicated exam anxiety plays much bigger role of students failure in exam. the fear of the unknown. Certification-questions expert team recommends preparing some notes on these topics along with it don’t forget to practice Google Adwords Display Advertising Exam dumps which had been written by our expert team, each of these can assist you loads to clear this exam with excellent marks.

Google Adwords Display Advertising Certification Path

The Google Adwords Display Advertising Certification is one of the highest level of certification mainly focussing to the Adwords Display Advertising. When you set up a Skillshop account, you’ll get access to the free Google Ads certification assessments and related learning paths that you can use to study for the assessments. To become Google Ads certified in a Google Ads product area, you need to pass the product area assessment that is available through Skillshop. For the Google Adwords Display Advertising Certification skills assessment you can visit to skillshop-website In order to get the certification, you will need to pass the Advertising Fundamental exam along with one of the advanced AdWords exams.

How much Google Adwords Display Advertising Exam cost

Google Adwords Display Advertising Exam cost is $50 USD

How to book Google Adwords Display Advertising Exams

The registration for the Google Adwords Display Advertising Exam follows the steps given below.

  • Step 1: Sign in or sign up to your Google Partners
  • Step 2: Navigate To Certifications & Choose AdWords
  • Step 3: Search for the exam name Google Adwords Display Advertising
  • Step 4: Take exam, after making payment using your credit/debit card etc.

What is the duration, language, and format of Google Adwords Display Advertising Exam

  • Format: Multiple choices, multiple answers
  • Length of Examination: 120 minutes
  • Number of Questions: 100
  • Passing score: 80%
  • Language: Google Adwords Display Advertising offered in English (U.S.), Japanese, Spanish, and Portuguese
  • If you clear this exam and AdWords Fundamentals exam, you will earn the certificate.
  • The certificate will be valid for only 12 months from the date of examination

Google Adwords Display Advertising Certified Professional salary

The average salary of a Google Adwords Display Advertising Certified Expert in

  • United State - 70,247 USD
  • India - 8,42,327 INR
  • Europe - 45,347 EURO
  • England - 46,632 POUND

The benefit of obtaining the Google Adwords Display Advertising Exam Certification

  • Google Adwords Display Advertising Certification is distinguished among competitors. Google Adwords Display Advertising certification can give them an edge at that time easily when candidates appear for employment interview, employers ask for to apprize one thing that differentiates the individual to a others.
  • Google Adwords Display Advertising certification has more useful and relevant networks that help them in setting career goals for themselves. Google Adwords Display Advertising networks provide them with the correct career guidance than non certified generally are unable to get.
  • Google Adwords Display Advertising certified professionals will be confident and stand different from others as their skills are more trained than non-certified professionals.
  • Google Adwords Display Advertising Exam provide proven knowledge to use the tools to complete the task efficiently and cost effectively than the other non-certified professionals lack in doing so.
  • Google Adwords Display Advertising Certification provides practical experience to candidates from all the aspects to be a proficient worker in the organization.
  • Google Adwords Display Advertising Certifications provide opportunities to get a job easily in which they are interested in instead of wasting years and ending without getting any experience.
  • For any PPC specialist, SEOers or Search Marketer; maintaining an Google AdWords Display Advertising Certification is quite useful in strengthening their validity in front of their current and future employers

Difficulty in writing the Google Adwords Display Advertising Exam

Google Adwords Display Advertising Certification is a most privileged achievement one could be graced with. It is one of the highest level of certification in the google Adwords This Certification consisting of real time scenarios and practical experience which make it difficult for the candidate to get through with the Google Adwords Display Advertising Exam. If the candidates have proper preparation material to pass the Google Adwords Display Advertising Exam with good grades. Questions answers and clarifications which are designed in form of Certification-questions dumps make sure to cover entire course content. Certification-questions have a brilliant Google Adwords Display Advertising dumps with the foremost latest and vital queries and answers in PDF format. Certification-questions is sure about the exactness and legitimacy of Google Adwords Display Advertising Exam dumps and in this manner. Candidates can easily pass the Google Adwords Display Advertising Exam with genuine Google Adwords Display Advertising dumps and get Google Adwords Display Advertising certification skillful surely. These dumps are viewed as the best source to understand the Google Adwords Display Advertising Certification well by simply perusing these example questions and answers. if the candidate complete practice the exam with certification Google Adwords Display Advertising dumps along with self-assessment to get the proper idea on Google accreditation and to ace the certification exam.

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