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Microsoft MB-220: Microsoft Dynamics 365 Marketing

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Reading Time: 9 mins | Publish Date: 3 Apr 2021 | Update Date: 23 Jul 2021

How to Prepare For MB-220: Microsoft Dynamics 365 Marketing Exam

Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam

Introduction

Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft’s proficiency standards.

According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.

Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.

In this guide, we will cover the MB-220: Microsoft Dynamics 365 Marketing Exam, MB-220: Microsoft Dynamics 365 Marketing Exam Certified professional salary and all aspects of the MB-220: Microsoft Dynamics 365 Marketing Exam Certification.

Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam

Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.

As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing

Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

  • Verify organization and business management settings
  • Define default matching strategies
  • Configure quota limits
  • Configure event settings
  • Configure Customer Insights synchronization
  • Manage keywords for images for an organization
  • Create templates
  • Configure the privacy banner
  • Configure settings for landing pages
  • Configure data protection tools
  • Configure Campaign & Materials Approval Workflow
  • Configure Marketing Business Units

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

  • Create and manage segments
  • Determine segment type
  • Create market segments
  • Configure dynamic segments using Designer, Flow, or Query
  • Combine segments using union, exclude, or intersect logic

Create and manage subscription centers and lists

  • Determine usage scenarios for subscription lists
  • Create a subscription list
  • Add a subscription list or lists to a form
  • Create a segment based on a subscription list
  • Create and manage Subscription Center

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

  • Determine which marketing form type to use
  • Determine form requirements and limitations
  • Create a marketing form using a template
  • Enable prefilling for forms
  • Embed a form on an external website
  • Create new fields to add to marketing forms

Create and manage marketing pages

  • Determine which marketing page type to use
  • Create a marketing page using a template
  • Add form blocks to marketing pages
  • Customize a marketing page
  • Create and use dynamic test links
  • Implement dedicated marketing page blocks
  • Preview and validate marketing pages
  • Publish a marketing page
  • Configure Personalized Landing Pages

4. Manage leads (10-15%)

Create and manage leads

  • Create leads manually or automatically
  • Synchronize leads from LinkedIn by using the LinkedIn connector
  • Create and manage leads and lead segments through parent contacts/accounts
  • Create and manage leads through social content

Create and assess sales readiness

  • Create and manage Lead Scoring Models
  • Create explicit and implicit scoring conditions
  • Create compound conditions
  • Set up condition models
  • Configure thresholds

5. Create and manage marketing emails (10-15%)

Create email messages

  • Create an email message
  • Define mandatory fields
  • Add dynamic content to email messages
  • Integrate marketing pages with marketing emails
  • Create A/B Emails
  • Send messages through send now

Publish and manage email messages

  • Preview and test dynamic messages
  • Validate and publish messages
  • Edit Go live emails

6. Manage customer journeys (15-20%)

Create customer journeys

  • Determine template types
  • Implement content types
  • Set up a customer journey
  • Implement activity and launch workflow options
  • Implement targets
  • Implement flow control for customer journeys

Publish and manage customer journeys

  • Validate and publish a customer journey
  • Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

  • Create an event team
  • Set up agendas, including internal and external tracks
  • Manage speakers, registration, waitlists, and attendees
  • Manage vendors, logistics, and accommodations
  • Manage Event Forms

Create and manage webinars

  • Determine webinar types
  • Configure webinar options

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

  • Identify survey question types
  • Determine respondent types
  • Configure response routing
  • Preview and test surveys
  • Publish surveys for customer journeys
  • Implement workflow conditional logic for survey actions

Manage Customer Insights

  • Determine report types
  • Analyze contact insights
  • Analyze lead insights
  • Analyze segment insights
  • Analyze customer journey insights
  • Analyze email insights
  • Analyze lead scoring model insights
  • Analyze marketing page insights
  • Analyze marketing form insights
  • Analyze website insights
  • Analyze redirect URL insights
  • Gather and summarize survey results
  • Analyze contacts’ responses in Excel

Who should take the MB-220: Microsoft Dynamics 365 Marketing Exam

The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.

This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.

  • Marketing consultants
  • Microsoft Dynamics 365 Customer Engagement functional consultants

How to study the MB-220: Microsoft Dynamics 365 Marketing Exam

Preparation of certification exams could be covered with two resource types . The first one are the study guides, reference books and study forums that are elaborated and appropriate for building information from ground up. Apart from them video tutorials and lectures are a good option to ease the pain of through study and are relatively make the study process more interesting nonetheless these demand time and concentration from the learner. Smart candidates who wish to create a solid foundation altogether examination topics and connected technologies typically mix video lectures with study guides to reap the advantages of each but practice exams or practice exam engines is one important study tool which goes typically unnoted by most candidates. Practice exams are designed with our experts to make exam prospects test their knowledge on skills attained in course, as well as prospects become comfortable and familiar with the real exam environment. Statistics have indicated exam anxiety plays much bigger role of students failure in exam than the fear of the unknown. Certification-questions expert team recommends preparing some notes on these topics along with it don’t forget to practice Microsoft MB-220 dumps which had been written by our expert team, each of these can assist you loads to clear this exam with excellent marks.

MB-220: Microsoft Dynamics 365 Marketing Exam Certification Path

MB-220: Microsoft Dynamics 365 Marketing Exam is foundation level Certification. As such There is no prerequisite for this course. Anyone who is having keen and familiar with Microsoft technology are well invited to pursue this certification.

How much Microsoft Windows Server Fundamentals Exam Cost

The price of the Microsoft Windows Server Fundamentals exam is $165 USD, for more information related to exam price please visit to Microsoft Training website as prices of Microsoft exams fees get varied country wise.

How to book the MB-220: Microsoft Dynamics 365 Marketing Exam

These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.

  • Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
  • Step 2: Sign up/Login to Pearson VUE account
  • Step 3: Select local centre based on your country, date, time and confirm with a payment method.

What is the duration, language, and format of MB-220: Microsoft Dynamics 365 Marketing Exam

  • Length of Examination: 45 mins
  • Number of Questions: 40 - 60 (Since Microsoft does not publish this information, the number of exam questions may change without notice.)
  • Passing Score 700 / 1000
  • Type of Questions: This test format is multiple choice.
  • language: English

MB-220: Microsoft Dynamics 365 Marketing Exam Certified Professional salary

The average salary of a MB-220: Microsoft Dynamics 365 Marketing Exam Certified Expert in

  • United State - 90,247 USD
  • India - 15,00,327 INR
  • Europe - 80,347 EURO
  • England - 70,632 POUND

The benefit of obtaining the MB-220: Microsoft Dynamics 365 Marketing Exam Certification

  • Microsoft MB-220 Exam certification will be judging your skills and knowledge on your understanding of knowledge of marketing principles and the Marketing application’s role in relationship to the Microsoft Dynamics 365 suite of application.
  • This certification credential will give you edge over other counterparts. Apart from knowledge from MB-220: Microsoft Dynamics 365 Marketing Exam.
  • Increases Efficiency : Professional certifications are a great assistance to furnish your consultancy with a firm foundation. This advanced information, and knowledge you gain during attaining specialized certification can give you with up-to-date tools and technical strategies that will serve to guide and direct you in the execution of your projects, allowing you to manage all aspects of your work more effectively.

Difficulty in Writing MB-220: Microsoft Dynamics 365 Marketing Exam

Due to lack of proper study plan and practice test papers, Participants face many challenges in the exam some of the points are like not understanding the context of questions, time pressure, scenario based questions, case study questions etc. Now the thing is how you can overcome with this situation, You should make proper study planning before appearing to this exam and accordingly work on it, Dedication and positive approach would be helping you out to make things easier. In your study plan, you should go through verified practice test paper.

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For more info read reference:

Microsoft learning site

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