Reading Time: 7 mins | Publish Date: 3 Apr 2021 | Update Date: 15 Sep 2023
How to Prepare For Salesforce Certified Marketing Cloud Email Specialist Exam
Preparation Guide for Salesforce Certified Marketing Cloud Email Specialist Exam
Introduction
Salesforce has developed this certification program, the certification designed in such a way so that it will validate every candidate who is willing to demonstrate their skill set in marketing cloud email.
In this guide, we will cover the Salesforce Certified Marketing Cloud Email Specialist Exam topics, Salesforce Certified Marketing Cloud Email Specialist Certified professional salary, and all aspects of the Salesforce Certified Marketing Cloud Email Specialist Certification.
Introduction to Salesforce Certified Marketing Cloud Email Specialist Exam
The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who want to demonstrate their knowledge, skills, and experience in the following areas: email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
Topics of Salesforce Certified Marketing Cloud Email Specialist Exam
Professionals must know the exam topics before they start of preparation. our Salesforce Certified Marketing Cloud Email Specialist dumps will include the following topics:
1. Email Marketing Best Practices: 15%
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, apply best practices of communicating with a population.
2. Email Message Design: 13%
- Given a customer scenario, recommend email design best practices to implement.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given an email message design, determine the correct use of Approvals.
3. Content Creation and Delivery: 18%
- Given a scenario, create and customize an email message to meet a customer’s need.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Given a scenario, know how to manage content needed to deploy a customer’s email campaign.
- Describe various send capabilities in the Email application.
4. Marketing Automation: 19%
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
5. Subscriber and Data Management: 28%
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer’s business requirements, configure segmentation tools to accurately model subscribers and data.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
6. Tracking and Reporting: 7%
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
Who should take the Salesforce Certified Marketing Cloud Email Specialist Exam
Anyone who willing to write Salesforce Certified Marketing Cloud Email Specialist Exam, they can prepare and give this exam, if you know about email marketing in terms of cloud then you are good to take this exam.
Prerequisites for Salesforce Certified Marketing Cloud Email Specialist Exam
There are no prerequisites for this certification however, Email Essentials (EEB101) course is highly recommended.
How to study the Salesforce Certified Marketing Cloud Email Specialist Exam
if you are an IT professional and are excited to enhance your career, then you must take the certification exam for Salesforce Certified Marketing Cloud Email Specialist. For example, Salesforce is considered the career-oriented provider in constant change that gives a boost to your profession. The Salesforce Certified Marketing Cloud Email Specialist tops at the list and is gaining popularity among the professionals and IT industries.
But most of the time professionals don’t use to have enough bandwidth to go every course contents as well as they are lagging with the proper study materials. To resolve these challenges faced by the participants, now certification-questions offer one of the best solutions in terms of exam test paper and exam dumps which can help you to pass Salesforce Certified Marketing Cloud Email Specialist certification exam within a stipulated time.
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How much Salesforce Certified Marketing Cloud Email Specialist Exam Cost
The price of the Salesforce Certified Marketing Cloud Email Specialist Exam fee is 200 USD. Retake fee: USD 100, plus applicable taxes as required per local law.
How to book the Salesforce Certified Marketing Cloud Email Specialist Exam
These are the following steps for registering the Salesforce Certified Marketing Cloud Email Specialist exam:
- Step 1: Visit to Webassessor Exam Registration
- Step 2: Signup/Login to Webassessor
- Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam
- Step 4: Select Date, time and confirm with a payment method
For more information, please click here.
What is the duration, language, and format of Salesforce Certified Marketing Cloud Email Specialist Exam
- Duration : 90 minutes (time allows for unscored questions)
- Language : English
- Number of questions : 60 questions
- Passing Score: 65%
- Questions type : multiple-choice/multiple-select questions
Salesforce Certified Marketing Cloud Email Specialist Certified Professional salary
The average salary of a Salesforce Certified Marketing Cloud Email Specialist Certified Professional in
- United State - 75,123 USD
- India - 13,42,327 INR
- Europe - 52,347 EURO
- England - 50,432 POUND
The benefit of obtaining the Salesforce Certified Marketing Cloud Email Specialist Exam Certification
Salesforce Certified Marketing Cloud Email Specialist exam is distinguished among competitors in terms of job opportunities as compared to the non certified candidate, hence they get preference by the employer during interviews.
Salesforce Certified Marketing Cloud Email Specialist will have enough knowledge in terms of cloud marketing using email, which would be helping the employer to get more business.
Salesforce Certified Marketing Cloud Email Specialist has the knowledge to use the tools to complete the task efficiently and cost-effectively than the other non-certified professionals lack in doing so.
Difficulty in writing Salesforce Certified Marketing Cloud Email Specialist Exam
Salesforce Certified Marketing Cloud Email Specialist is the most demanding certification that candidates can have on their resume. There could be many challenges participants can encounter when they start preparing for this exam, few of them are like improper course contents, lack of concentration, lack of study materials, time management, etc. Most of the time candidates don’t understand questions as well because, in the exam, questions use to be based on real-time experience so, for those participants who not having real-time technical experience, they won’t able to answer those tricky questions.
To overcome with all these specified challenges, now candidates no need to worry because Certification-questions provides most updated Salesforce Certified Marketing Cloud Email Specialist dumps, with the help of these dumps participants can get a very good understanding about the type of questions which are being asked in the real exam. Certification-questions dumps are verified by the certified Salesforce experts. Certification-questions also gives practice test, which proves to be an excellent platform to test the attained knowledge. Along with all these, participants can download PDF sample questions for their reference as well as they can practice as many times they want from our online simulator.
For more info visit:
Salesforce Certified Marketing Cloud Email Specialist Exam Guide